Direction 03 of 7 · Trillium Visual Directions
Founder-led as accountability, not warmth. Every claim on the site carries a person’s name and the date it was true — set as a brass-ruled dateline, the way a document is signed.
The device
The same promise, twice. On the left as the whole category writes it — warm, unattributable, undated. On the right with a person and a date attached, which is the only change this direction makes and the only one it needs.
A claim, the way the category makes it
“Our dedicated care team is here to support you every step of the way.”
No name. No date. Nothing a reader can check. The 27-competitor audit found this construction almost everywhere, and the Diligent Researcher — 35% of the base — discounts it on sight.
The same claim, on the record
“Support is full-time staff with benefits. Not contractors.”
Mike · People & Ops · 09.2026Same fact, with a person’s name attached and a date it was true. Verified internally, and rare enough in this category that almost nobody else can say it.
01 · Why this one
The pillar says the brand should sound like a person rather than a corporate voice. The obvious reading of that is warmth — a founder video, a signature, a softer tone. That reading produced the direction we cut, and it drifted straight into the wellness cliché the guidelines already prohibit.
This is the other reading. If a person is behind the claim, put their name on it and date it. That turns a brand attribute into a mechanic: every proof point on the site becomes a record with an author, and the reader can hold someone to it. It serves the proof-seeking 60% of the base for the same reason a byline serves a newspaper reader — not because it is warmer, but because it is checkable.
The palette survey found zero of 35 brands using oxblood or aubergine. It is the one dark that reads warm rather than clinical — apothecary glass, wine, old pharmacy cabinetry — and unlike blush or navy it doesn’t gender, which matters when HRT and men’s wellness eventually share one brand. It is also the closest thing in the set to a colour Trillium could own outright.
02 · Palette
The research is blunt about the risk: dark reds are hard to make legible in UI, which is exactly why the lane is empty. The resolution is to stop treating oxblood as an accent and let it be the field — a large calm ground with bone type on it — then keep brass strictly for rules and datelines, and never tint a form control.
#47182AOxblood. The field. Carries the majority of every view.#572034Raised surface. Cards, the thesis cell, review tiles.#6B2F44Line. Every divider and card edge. Never a fill.#C9A8B1Muted rose. Secondary copy and labels. 5.9:1 on the field.#F3EDE4Bone ink. All primary type. 10.7:1 — clears AAA.#D8AF35Brass. Rules, datelines and the CTA only. Never body text.Brass past about 6% of a view stops reading as a signature and starts reading as decoration — the same discipline coral needs in direction 01, applied to a different colour.
This is the first direction where the brand’s one recognisable colour goes away entirely. Brass takes the CTA. That is a genuine cost — the architecture brief names coral as the universal action colour — and it needs to be a deliberate trade rather than a side effect. The inverted portal band is the one place the palette is shown the other way round: bone ground, oxblood type, so the system is legible in both directions.
Brass on the oxblood field is fine at 7.06:1 — but brass on the bone band is 1.79:1 and is never usable, at any size, for anything. That is the trap in a palette that inverts: an accent that is safe on one ground is invisible on the other, and the inverted band is exactly where someone would reach for it to keep the brand recognisable. On the bone band the accent role goes to the field colour itself at 12.60:1, and the body drops to a muted plum at 6.46:1. --faint is below the text threshold deliberately — it is only the dash before a list item.
03 · Typography
Young Serif sets anything that speaks — headlines, claims, category names. It is a chunky old-style display face with real personality, one weight only, and effectively no presence in US health, so it carries a document-like authority without reading as the wellness display serif everyone else uses. Archivo does the working type: UI, labels, figures. JetBrains Mono is reserved for one job, and it is the whole point of the direction.
One rule, one mono line, one date format: NAME · ROLE · MM.YYYY, brass, uppercase, always sitting under a 1px brass rule. It appears on claims, on process steps, on category pages, in support macros and on the About page. If a statement can’t carry one, that is the signal it shouldn’t be on the site — which makes the type treatment double as the content review gate.
04 · Photography
Every frame is someone at work in a real room, lit by low afternoon sun through a window that throws a hard, defined shadow on a pale wall — and the whole room stays legible, corner to corner. Half the set looks straight into the camera; the other half is mid-task and ignoring it. What the set must never look like is a leadership page: no folded arms, no seamless grey, no white coats.
Direct address, composed rather than smiling, sleeves rolled, real clutter on the table. The burgundy shirt carries the palette. This is what a byline looks like as a photograph.
Support staff photographed the way a newspaper photographs a source — at their own desk, in their own clothes, with the filing cabinet and the corkboard left in frame.
Cardboard boxes and a whiteboard behind her, no styling, calm neutral expression. A three-person company should look like a three-person company.
Mid-task, mid-sentence, nobody addressing the camera. Balances the direct-address portraits so the set reads documentary rather than corporate.
A signed and dated page with the pen still on it. The one still life the direction needs, because it is the typographic device rendered as an object.
AI-generated art direction, not shootable assets — and this direction is the one where that gap matters most. A direction built on named, accountable people cannot ship with synthetic faces. The shoot is small (one day, the actual team, their actual desks) but it is non-negotiable, and it should happen before any of this copy goes live.
05 · The website
Same sequence as the live site, with one section added that only this direction can carry: On the record — the proof library rendered as signed statements. The nav condenses on scroll, the review strip pauses on hover, and every dateline fades in a beat after its claim.
Please allow 7–10 business days for delivery of your order · pharmacies are closed on weekends
Tirzepatide · GLP-1 weight management · all 50 states + Puerto Rico
Who reviews your intake,
and who to ask.
Independent licensed providers. Regulated compounding pharmacies. Named people, on the record, with the date they said it.
Get Started with Trillium10k+ patients servedTrustpilot 4.6Full-time support staff No membership feesPause anytimeLegitScript certified
0
Patients served
0
Trustpilot rating
$0
Membership fees
Any time
Pause your plan
Verified
LegitScript certified
How it works
Four steps, with the real timing on each one — and who is answerable for it.
STEP 01
Share your medical history and current health through a private, comprehensive intake.
TRILLIUM · 10–15 MIN
STEP 02
An independent licensed provider reviews your intake and determines whether treatment may be appropriate.
WASEF HEALTH · 1–3 DAYS
STEP 03
If treatment is appropriate, the provider may issue a prescription consistent with applicable law.
WASEF HEALTH · PROVIDER’S CALL
STEP 04
The prescription goes securely to a licensed compounding pharmacy for preparation and delivery.
PARTNER PHARMACY · 7–10 DAYS
On the record
Everything we claim, with a name on it and the date it was true. If a statement can’t carry a dateline, it isn’t on this page.
Real prices are on the page before you sign up. No quiz, no gate.
Trevin · Ops & Growth · 09.2026CHECKABLE: OPEN THE PRICING PAGE WITHOUT AN ACCOUNT
Support is full-time staff with benefits. Not contractors.
Mike · People & Ops · 09.2026CHECKABLE: ASK US WHO YOU’RE TALKING TO
We dropped a pharmacy over product quality concerns.
Casy · Founder · 09.2026CHECKABLE: WE’LL TELL YOU WHAT HAPPENED IF YOU ASK
Clinical and eligibility decisions are not ours to make. They belong to Wasef Health.
Casy · Founder · 09.2026CHECKABLE: LICENSURE IS PUBLIC RECORD IN EVERY STATE
Treatments
Real pricing on the page, with the breakdown attached and the provider group named.
Now available
Compare pharmacies for compounded GLP-1/GIP and GLP-1 options. Tirzepatide and Semaglutide.
PRESCRIBED INDEPENDENTLY BY WASEF HEALTH
Tirzepatide, plans as low as
$133/mo
Coming soon
A considered approach to your longer-term health goals.
PROVIDER SCOPE NOT YET CONFIRMED
Status
Not yet available
Your care, in one place.
The portal keeps provider conversations, medication and dose tracking, and shipment details together throughout your care.
YOUR CARE CONVERSATION, IN CONTEXT
SCHEDULE AND MEDICATION LOG
TREATMENT AND DELIVERY STATUS
What patients actually say
Process and service only — never outcomes. Pulled from Trustpilot, with the date attached.
Real access, without the runaround.
Real pricing. Real providers. No brand fluff.
Get Started
TRILLIUM MEDS IS AN ADMINISTRATIVE AND ORDERING PLATFORM. IT IS NOT A MEDICAL PROVIDER AND NOT A PHARMACY.
Clinical and eligibility decisions are made independently by Wasef Health providers. Compounded medications are not FDA-approved.
Tirzepatide plans as low as $133/mo apply to the 3-month starter plan for patients new to GLP-1 medications.
Some HSA/FSA cards are accepted — try at checkout. Some states require a brief phone call before a first prescription.
Pricing shown as published 09.2026.
06 · Consequences
| Area | Consequence |
|---|---|
| Named people | Trevin, Mike and Casy become publicly attached to specific claims. That is the direction's whole mechanism and it is also a real ask — it needs each person's agreement before a single dateline ships, not after. |
| Maintenance | A dated claim goes stale visibly. Every dateline needs an owner and a review cadence, or the device turns from a trust signal into evidence of neglect. This is the direction's biggest operational cost. |
| Coral | Retired. Brass takes the action colour, which contradicts the architecture brief's universal-CTA rule and obsoletes existing ad and social templates. |
| Founder visibility | Pushes homepage visibility from moderate toward high, and the model deliberately sets category pages to low. The dateline device scales down gracefully; a founder video does not. |
| Photography | Must be real, and must be these actual people. The only direction of the three built so far where synthetic imagery isn't just imperfect but self-defeating. |
| Accessibility | Bone on oxblood clears AAA at 10.7:1 and rose clears AA at 5.9:1. Brass is fill-and-rule only — brass as body text on this field fails and must never be used that way. |
| Category scale | Works everywhere, and is strongest exactly where trust is hardest: HRT and men's wellness both benefit from a named person standing behind the claim. |
Three people would be publicly named and quoted. Each of them has to agree to that individually, and it is a different conversation from approving a visual direction. Worth settling early, because if any of the three is a no, the mechanic gets thinner and the direction weakens considerably.
Nothing here uses the recommend-rate number, the dispute count, or the “you don’t have to fight us” line. That is deliberate: the dateline device only works with claims that are verified today, so it routes around the frozen entries in the proof library rather than waiting on them. Of the three directions built so far, this is the one least blocked by Decision #1.