Not the cheapest and not the friendliest — the one that has it all organised. This direction argues that the category’s real gap is a reference: somewhere a person can look up what actually applies to them and get a straight answer.
The device
Every competitor says it. None of them tells you what it means where you live — and in this category it means genuinely different things, because some states require a phone call with a provider before a first prescription and most do not.
As the category writes it
“Licensed providers available in all 50 states. Get started in minutes.”
A national claim that resolves to nothing personal. The reader in Louisiana and the reader in Oregon are told the same sentence, and one of them is going to be surprised later.
On this direction
Same fact, made specific. The amber tab marks the row you looked up — the only job that colour has anywhere in this system.
01 · Why this one
A product directory with real prices by medication and dose. A pharmacy directory. State-by-state visit requirements. Plan structures. Almost none of it is on the website in a form anyone can look something up in — it exists internally, as operational data, while the public site says the same national sentences as everyone else.
The proposition is to publish the index. Not more copy about transparency, but the actual lookup: what applies where, what costs what, what happens next. It is the only direction in the slate whose central asset Trillium already has and simply hasn’t shown.
It also aims squarely at one persona. The researcher who opens fourteen tabs and builds a comparison before buying anything is currently underserved by every brand in this category, and is exactly the person a reference beats a mood board with.
Three transparency directions, three different objects. 02 shows one number, before signup — a conversion argument. 05 shows one transaction in full, itemised with who performs each line — a legitimacy argument. 06 shows the whole set: many states, many options, comparable. It is the only one of the three that gives a reason to come back to the site before deciding, which makes it the strongest for organic search and the weakest for a quick conversion.
02 · Palette
Petrol and deep teal are a zero-occupancy lane in the 35-brand survey. The trap next door is eucalyptus and sage, the most crowded family in health — so every value in this system runs blue over green (B ≥ G > R). A pale green-grey ground would have walked straight into the crowd.
The amber does one job. At 1.70:1 on the ground it is unreadable as text at any size, which settles the argument before taste gets involved: it can never be a word, a link or a heading. What it can be is a mark — a tab on the row you searched for, an underline on the section you are in, a filled cell with ink type on it at 7.08:1. One amber mark per view. A second one and it stops meaning position.
#DCE8E9Paper. Blue-green, not sage. The ground everywhere except the index bands.#EEF4F4Sheet. Alternating index rows and raised surfaces. Never a border on its own.#0F4E5CPetrol. Rules, column headers, the CTA fill, and the ground of the index band.#0B2A31Ink. All body type at 12.06:1, and the announcement bar.#E8A44CAmber. Locator only. Never text, never a CTA, never decoration. One per view.#3F5C63Muted. Secondary text at 5.74:1. Stays on the blue-green axis rather than going grey.Pale blue-green sits directly beside the busiest colour in the category. The three things keeping it out: the ground is blue-biased rather than yellow-biased, the structure colour is a genuinely deep petrol rather than a mid sage, and there is a warm accent doing a job no wellness brand gives it. Drop any one of those and this becomes the ninth eucalyptus brand in the survey.
03 · Typography
Bricolage Grotesque is variable on width from 75% to 100%. Reference works have always set running heads, column labels and table furniture narrower than their body text, because that is exactly where horizontal space runs out. Here every piece of chrome is condensed and every headline is not — the same typeface doing two jobs, which is what the axis is for.
font-stretch: 100% — the default. Correct for headlines and anything with room to breathe.
font-stretch: 75% — the same weight, narrowed. Buys roughly a fifth of the line back, which is what makes a three-column index legible on a phone.
Literata takes all reading copy. It was drawn for long-form reading on screen, and a reference that people actually read needs a body face built for paragraphs rather than a grotesque stretched to fill them. The pairing is the shape of the page: a systematic face for the apparatus, a book face for the prose.
04 · Photography
A third light register, deliberately: not the warm lamps of 01, 03 and 04, and not the flat high-key overcast of 05. This set is crisp directional daylight with defined shadows — the clarity a reference implies. The action is always comparison or lookup, never a transaction.
Two sheets, side by sideThe direction’s core gesture. Not reading one thing — weighing two. Deliberate, unhurried, nobody performing satisfaction.
Thumb indexA tabbed reference open at a marked page. This is the brand’s own object photographed literally, and the amber locator on the site is the same idea in software.
Level and unhurriedDirect gaze, laptop closed, hands still. The register is someone who has finished checking rather than someone being sold to.
The phone call, humanisedSome states require a brief call before a first prescription, and this direction is the only one that says so on the homepage. Worth having an image of it that looks ordinary rather than clinical.
Sorted, not styledA long table, materials in labelled rows, two people working and neither looking up. Wide enough to carry type in the mock’s hero band.
One pulled forwardA row of identical binders with a single one out of line — the whole thesis in a still life, and the frame that could carry the identity on a billboard with no type at all.
A reference doesn’t have a face. The two strongest frames in this set are a tabbed book and a shelf with one binder pulled forward, and both would work as the whole identity with type over them. That makes 06 the second-cheapest direction to launch after 05 — the people are useful but not load-bearing, which is the opposite of 04.
05 · The website
The live sequence with one section added that only this direction can carry: a working state index. Type a state, get the answer for that state. It is a real filter over all 52 jurisdictions, not a picture of one — try it.
Tirzepatide · GLP-1 weight management · All 50 states + DC + Puerto Rico
Trillium is an administrative and ordering platform. Independent licensed providers decide what’s appropriate; regulated pharmacies compound and ship it. Here is the rest of it, in order.
10K+ patients servedTrustpilot 4.6Full-time support staffNo membership feesPause anytimeLegitScript certified
Some states require a brief phone call with a provider before a first prescription. Most don’t. Trillium doesn’t set this — the state does, and Wasef Health providers handle it. Find yours.
Four steps, with the party that performs each one and the time it actually takes.
Your medical history and current health, through a private comprehensive intake.
Trillium · 10–15 min
An independent licensed provider reviews your intake and determines whether treatment may be appropriate.
Wasef Health · 1–2 days
If appropriate, the provider may issue a prescription under applicable law.
Wasef Health · Provider’s call
The prescription goes to a licensed compounding pharmacy for preparation and shipping.
Partner pharmacy · 7–10 days
Real pricing on the page, with the plan structure attached and the provider group named.
Now available
Compare pharmacies for compounded GLP-1 and GLP-1 options. Tirzepatide and Semaglutide.
$133/MO
View pricingTirzepatide · 3-month starter · new to GLP-1 only
Prescribed independently by Wasef Health
Coming soon
A considered approach to long-term health goals.
Not yet available
Notify meNot yet accepting patients
One portal for messages, doses and shipments — and a named person on the other end of it.
Your care conversation, in context
Schedule and medication log
Treatment and delivery status
Real prices on the page, independent licensed providers, and no membership fee to find out whether it’s appropriate for you.
Get Started06 · Consequences
The state list in the mock comes from Trillium’s own compliance reference: always-sync in DC, Louisiana, Mississippi and Puerto Rico; sync on the first visit in Arkansas, Georgia, New Mexico, Tennessee, Virginia, West Virginia and North Dakota; asynchronous elsewhere. Publishing that turns an internal note into a public statement about regulatory requirements, so it needs checking against current law by whoever is accountable for it, and re-checking on a schedule. The copy is written so the requirement is attributed to the state and administered by the provider group, never presented as a Trillium rule — that framing has to survive editing.
States are the safest and most useful first entry. Pharmacies are the obvious second and a different kind of decision: naming partner pharmacies publicly is a commercial and relationship question, not a design one, and pharmacy partner decisions sit with Casy. Worth settling the scope before this is built, because an index that launches with one table and never gains a second reads as an abandoned feature.
Nothing here uses the recommend-rate number, the dispute count, the internal competitor comparison, or the service-posture line pending sign-off. The $133/mo Tirzepatide starter figure is the same construction the live site uses for Semaglutide’s $86 and is still not published anywhere, so it needs confirming before it reaches a real page.