The whole category sells a start. Almost nobody sells the continuation — what month eight looks like, what it costs by then, what happens if you stop. This direction takes the long horizon as both the argument and the visual system.
The device
Every brand in this category, Trillium included, advertises the starter month. The starter plan runs three months and then the price changes, and no homepage in the category tells you that before you sign up. Showing it is the single most trust-building thing available to this business, and it costs nothing but nerve.
What the category quotes
$133/MO
True for three months, for patients new to GLP-1 medications. Then it isn’t, and you find out at the checkout for month four. Nobody is lying; everybody is quoting the number that flatters.
What this direction quotes
$158/MO
The same plan averaged across twelve months on the quarterly rate — $399 for the starter, then three quarters at $499. Higher, harder to say, and the only figure a person can actually plan around. The month-by-month version is below.
Tirzepatide · first twelve months · quarterly plan
Months 1–3
$399Starter plan. New to GLP-1 medications only.
Months 4–6
$499Standard quarterly rate. This is the step nobody shows you.
Months 7–9
$499Dose may change. That is the provider’s call, not a plan tier.
Months 10–12
$499Pause or stop at any point without a fee.
On the month-to-month rate instead, year one is $399 + nine months at $249 — $2,640, or $220 a month averaged. Both numbers are arithmetic on the plan prices as specified, not estimates.
01 · Why this one
GLP-1 care is not a three-month transaction and everyone in the business knows it. The gap between what the category advertises and what the second year actually looks like is where cancellations come from — a person who budgeted $133 and met $249 in month four did not change their mind about treatment, they were surprised by an invoice.
Setting expectations honestly at the top of the funnel is a retention intervention that happens before anyone becomes a patient. It will cost some signups. It should cost fewer cancellations, and the ones it costs were the least likely to stay.
It also sets up Longevity, which is the one category on the roadmap where a long horizon isn’t a positioning choice but the entire product.
Talking about the long term makes it very easy to drift into implied outcome claims — what results look like at month twelve, what maintenance achieves. Every long-horizon statement here is about the arrangement, never the result: what it costs, when the price steps, that dose changes are the provider’s decision, that stopping is a clinical question for Wasef Health. A timeline that starts describing bodies over time is a different and much more dangerous page.
02 · Palette
The slate listed this direction on a warm grey ground. Warm cream and grey is the most occupied ground in the survey — 14 of 35 brands, and camel sits next door to terracotta and gold, both at 5. Left as specified, this was the least differentiated direction of the seven.
The correction takes the one empty lane it already had — desaturated slate — and does something no other direction here does with it. The ground is not a fixed value. It ramps from a near-white at the top of the page to a deep slate at the bottom, continuously, tied to scroll position. That is atmospheric perspective: the near term is bright and obvious, the long term recedes, cooler and less contrasty, the way distance actually behaves.
Ink stays fixed at #161D22 throughout, so the darkest the ground ever gets still clears AAA. And camel — the one warm thing in the system — lives only inside the horizon band, which keeps its own fixed dark ground. Everything on this page changes as you move through it except the horizon. That is the whole idea, stated in colour.
#EDEFF0 → #9FAEB6The ramp. One desaturated slate, continuous across the page, driven by scroll position.#161D22Ink. Fixed. Holds 7.47:1 even against the far end of the ramp.#1E262CHorizon band. The one ground that never moves, which is why camel can live on it.#C09A6BCamel. Time markers only — the stops on the horizon. Never on the ramp.#354148Muted. Secondary text, dark enough to hold 4.60:1 at the far end of the ramp.#2F3D46Slate. Labels, links and rules. Darkened until it held 4.90:1 against the far end of the ramp.If both the ground and the type ramp, they cross somewhere in the middle and the page becomes unreadable at exactly one scroll position — a bug that would never show up in a screenshot of the top or the bottom. Only the ground moves here. Every text colour is fixed and was checked against the far end, which is the worst case, rather than against the value at the top of the page — the label colour failed that check on the first pass at 3.79:1 and was darkened until it cleared.
03 · Typography
Libre Franklin at 300 carries the display sizes. A light weight at large size is the opposite of the category’s heavy geometric shout, and it is the correct register for a page whose argument is patience — a headline that isn’t raising its voice. Source Serif 4 takes reading copy with real optical sizing.
The one place weight goes up is the horizon: the stop amounts are set at 600 because they are the numbers a person came for, and light type would be false modesty about the most useful figures on the page.
04 · Photography
A fourth light register, and the one that ties directly to the palette: atmospheric depth. Layers receding into haze, each one cooler and softer than the last. Where the other sets photograph a moment, this one photographs duration — a route walked many times, an unremarkable Tuesday, a room lived in for decades.
The ramp, photographedA figure small on a familiar path, with the landscape receding in four legible layers. This frame is the palette — near dark and sharp, far pale and cool. It could carry the identity alone.
A walk taken oftenTwo people mid-conversation, neither looking at the other, the street receding behind them. Companionable rather than joyful, which is what month eight actually feels like.
Decades in one roomLevel gaze, settled hands, a room that has clearly been his a long time. The oldest subject in the whole slate, and the right one for this direction.
Accumulated marksA planner with many weeks ticked off. Not one achievement — the pile of ordinary repetitions that a long course actually consists of.
Unremarkable TuesdayFilling a water bottle before work, mid-routine, no expression to speak of. Deliberately the least interesting photograph in the slate.
The long view, literallyFence, then rooftops, then trees, then haze. Nobody in it. This is the frame to use when the page needs to breathe rather than say something.
This set centres people in their fifties, sixties and seventies, which is a genuine positioning choice rather than a casting detail. It reads as considered and unhurried, and it will read as older than the category, which currently photographs almost exclusively thirty-somethings. That may be an advantage in an underserved segment or a problem for the core persona mix — worth deciding deliberately rather than discovering in the first round of ads.
05 · The website
The live sequence, with the year opened in the hero instead of the month, and one section added that only this direction can carry: what happens after month three — the questions people actually ask on the way out, answered on the way in.
Tirzepatide · GLP-1 weight management · All 50 states + Puerto Rico
Trillium is an administrative and ordering platform. Independent licensed providers decide what’s appropriate; regulated pharmacies compound and ship it. The prices below are the whole first year, including the part after the starter plan ends.
Tirzepatide · your first twelve months · quarterly plan
Months 1–3
$399Starter plan, for patients new to GLP-1 medications.
Months 4–6
$499Standard quarterly rate.
Months 7–9
$499Your dose may change. That’s your provider’s call.
Months 10–12
$499Pause or stop any time, no fee.
Prefer month to month? $399 then $249/mo — $2,640 across the year, $220 averaged. No membership fee either way.
10K+ patients servedTrustpilot 4.6No membership feesPause anytimeLegitScript certified
Four steps, with the party that performs each one and the time it takes.
Your medical history and current health, through a private comprehensive intake.
Trillium · 10–15 min
An independent licensed provider reviews your intake and determines whether treatment may be appropriate.
Wasef Health · 1–2 days
If appropriate, the provider may issue a prescription under applicable law.
Wasef Health · Provider’s call
The prescription goes to a licensed compounding pharmacy for preparation and shipping.
Partner pharmacy · 7–10 days
The questions people ask when they cancel, answered before they start. None of these are things we decide — but all of them are things we can tell you plainly.
What if my dose changes?
Dose is a clinical decision made by your provider at Wasef Health, not a plan tier and not something Trillium sets. Your plan price doesn’t change with your dose.
Can I pause?
Yes, at any point, with no fee and no membership to cancel. Plans restart where you left off rather than back at the beginning.
What happens if I stop?
That’s a clinical question and it belongs to your provider — ask them before you decide, because the answer depends on your situation. We won’t give you a medical answer here and you should be wary of any platform that does.
Will the price go up again?
Beyond the starter step shown above, we’ll tell you before it does. Published prices are the prices; changes are announced, not discovered at checkout.
Is the starter price available again later?
No. It applies once, to patients new to GLP-1 medications. Anyone offering it to you twice is quoting you something they can’t honour.
Real pricing on the page, with the plan structure attached and the provider group named.
Now available
Compare pharmacies for compounded GLP-1 and GLP-1 options. Tirzepatide and Semaglutide.
$158/MO
View pricingTirzepatide · year one averaged · $133/mo for months 1–3
Prescribed independently by Wasef Health
Coming soon
A considered approach to long-term health goals.
Not yet available
Notify meNot yet accepting patients
One portal for messages, doses and shipments — and a named person on the other end of it.
Your care conversation, in context
Schedule and medication log
Treatment and delivery status
Real prices on the page, independent licensed providers, and no membership fee to find out whether it’s appropriate for you.
Get Started06 · Consequences
color-mix is unavailable. Cheap. The year-one figures are the part that needs wiring to real data.The year-one figures are computed as $399 starter, then $499 quarterly or $249 monthly, giving $1,896 / $158 per month averaged, or $2,640 / $220 monthly. The arithmetic is straightforward; the inputs are not settled. $499 is a proposed quarterly rate and does not match the master document, which specifies $599, and the $133/mo starter figure is still not published anywhere. Note also what the change does to the two paths: quarterly now averages $158 against $220 month-to-month, a 39% premium for paying monthly where it used to be 20%. That gap is a pricing decision in its own right, not a rounding consequence. On this direction an unverified number is worse than on any other — the entire proposition is that Trillium quotes honestly over a longer horizon than anyone else, and a wrong total would invert that in one screenshot.
Nothing here uses the recommend-rate number, the dispute count, the internal competitor comparison, or the service-posture line pending sign-off. Every figure is either published on the live site or arithmetic on the master pricing document, flagged above.
Four directions now argue some form of transparency and they are genuinely different bets. 02 shows one number before signup — conversion. 05 shows one transaction itemised with who performs each line — legitimacy. 06 shows the whole set, comparable — search and research. 07 shows one number extended over time — retention. If the business problem is people not starting, build 02. If it is people not believing you, build 05. If it is people not finding you, build 06. If it is people leaving in month four, build this one.